PRSA Mid-Atlantic APR Boot Camp
April 5–8, 2017
Jefferson Lakeside Country Club
1700 Lakeside Ave
Richmond, Virginia 23228

Cost: $400
Registration deadline: March 3, 2017
Unfortunately the Mid-Atlantic District Boot Camp is sold out.  Add your name to the waiting list by sending an email to kathy.mulvihill@prsa.org

The PRSA Mid-Atlantic District is hosting the country’s third-ever District APR Boot Camp April 5–8 at the Jefferson Lakeside Country Club in Richmond, Va.!  (We hosted the first and second one, too.) The APR Boot Camp is a four-day intensive course for candidates to prepare and advance through the Readiness Review™ and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

The cost of the APR Boot Camp is $400. Please note: There is an additional $385 fee to take the APR exam on April 8 at 9 a.m.; however, those fees are at least partially reimbursed by both PRSA National, pending successful completion of the exam.

Start studying early. Look at short list of books recommended within APR Study Guide.  Read at least one book. Two of the recommended books include: Cutlip and Center’s Effective Public Relations. 10th ed. Or a more recent version may now be available, Glen M. Broom Upper Saddle River: Prentice-Hall, 2008. KSAs/Competencies Covered. Another book recommended is Public Relations: Strategies and Tactics. 9th ed. Wilcox, Dennis L., and Glen T. Cameron. Boston: Allyn & Bacon, 2008. A more recent version may now be available.

Additional details and the full schedule are below. Spots are limited to 18 participants.  Unfortunately the Mid-Atlantic District Boot Camp is sold out.  Add your name to the waiting list by sending an email to kathy.mulvihill@prsa.org

Also, see the very important APR Study Guide.

Have questions? Email PRSA Richmond APR Chair Lindsay Grant, APR at lgrant@hodgespart.com or National APR Chair Kathy Mulvihill at Kathy.mulvihill@prsa.org.

Need a hotel?

The PRSA Richmond Chapter has a room block at the Embassy Suites Richmond for April 4-8, with a nightly rate of $125 for a king suite and $145 for a double suite.  It is a good idea to arrive by the night of April 4 because the program begins on April 5 at 8:30 a.m. The cutoff date for the room block is March 23. The hotel will provide a shuttle to the boot camp site and Richmond PRSA members will be available to pick up out-of-town attendees from the airport.

Please call the hotel directly at 804-672-8585 or its central reservation line at 1-888-409-5345 and ask for the Mid-Atlantic APR Boot Camp block when making your reservations.

Reservations may also be made online by visiting www.embassysuitesrichmond.com and enter Group Code: PRS

Embassy Suites Richmond
2925 Emerywood Parkway
Richmond, VA 23294
804-672-8585
1-888-409-5345
www.embassysuitesrichmond.com

Candidate prerequisites

For APR, candidate must be a member of PRSA and/or a Universal Accreditation Board participating organization.

For APR+M, candidates must be either (1) military personnel (active or reserve) or DoD civilian employees whose primary responsibilities lie in military communication-related fields or (2) DOD military contractors, who are members of a UAB participating organization and whose primary responsibilities lie in military communication-related fields.

Approved APR application (or APR+M application) and the Examination fee of $385 received by PRSA National by the registration deadline.

Seminar registration form and applicable registration fee received by the registration deadline (required in advance to clear Prometric authorization).

Download and complete the APR Readiness Review Questionnaire or APR+M Readiness Review QuestionnaireEmail your answers to accred@prsa.org by the registration deadline. Your questionnaire will be provided to the Readiness Review panelists for familiarization of your background and expertise in the public relations profession. Note: there will be no opportunities to change this Questionnaire once it is submitted.

Must have portfolio items assembled and bring own laptop.

Presenters

Liz Smith, APR, MBA, 2015 chair, PRSA Mid-Atlantic District and president, Integrated Communications Ventures

Liz Smith, MBA, APR, 2015 chair of PRSA Mid-Atlantic District; president of Integrated Communications Ventures facilitates the Readiness Review preparation (Day 1).

Jason S. Kirsch, APR, senior director, communications and brand engagement, Capital BlueCross

Jason S. Kirsch, APR, senior director, communications and brand, for Capital BlueCross, facilitates the computer-based Examination preparation (Days 2 and 3). Follow @kirschjs

Amy Beisel Hill, APR, communications director, Pennsylvania Catholic Conference (PCC)

Amy Beisel Hill, APR, director of communications for Pennsylvania Catholic Conference, facilitates the computer-based Examination preparation (Days 2 and 3).

Schedule

Wednesday, April 5

8:30 a.m.–12:30 p.m. EDT

  • Morning workshop spent reviewing KSAs
  • Portfolio overview
  • Mock Readiness Review

12:30–1:30 p.m. EDT

  • Lunch — attendees on their own.

1:30–5 p.m. EDT

  • Preparation time for those attendees putting finishing touches on assembling their portfolios.
  • Readiness Reviews will take place as scheduled.

Thursday, April 6

8:30 a.m.–4:30 p.m. EDT

  • Attendees should already have been advanced from Readiness Review.
  • Class for KSAs in preparation for the computer-based Examination
  • Box lunch included.

Friday, April 7

8:30 a.m.–12:30 p.m. EDT

  • Continuation of class for KSAs in preparation for the computer-based Examination.

12:30–2 p.m. EDT

  • Lunch — attendees on their own.

2–5 p.m. EDT

  • Peer study time

Saturday, April 8

  • Start Time: 9 a.m. EDT
    (Appointment time is three hours, 45 minutes.)
    Computer-based Examination administration at:
    Prometric Testing Center
    11547 Nuckols Road, Suite B
    Glen Allen, VA 23059

Venue

Jefferson Lakeside Country Club
1700 Lakeside Ave
Richmond, Virginia 23228

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